Designing Websites for Usability & Conversion
I'm a web designer based in Kingston, London and I love creating websites that just work!
User Centered Design
The way a website is designed greatly determines how easily and pleasurably people are going to interact with it - if they stay on it at all. I use user-centered design principles to make sure that websites I create instinctively guide the user towards their intended goals. I do so without compromising on aesthetics and visual appeal. When needed, I'll run quick usability tests with users to see how easily they move through the website and how they perceive the company behind it. Having a passion for crafting the user experience of websites, I create websites that are focused towards conversion; I create websites that not only are easy to use but also motivate visitors to take the action you want them to take on your website... whether it's buying your product, registering for your services, giving you a call, or just reading what you've go to say.
Technical Stuff: Front-End Design and Development
With a clear focus on the target audience and their goals on the website, I use Photoshop to design the website which I then hand-code into standards-compliant HTML and CSS. This ultimately gets converted into an aesthetic, usable and high performing website running on the powerful Drupal CMS.
Is your Website Working for You?
You've spent thousands of pounds, waited for months and your website is up and running. Now, how do you measure the returns on your investment?
Now is the time to study how visitors behave on your website: what do they read? Where are they coming from? On what page do they leave? Did they notice your special offers? What headline is grabbing their attention, or turning them away?
Understanding how your visitors behave on your website provides actionable insight into what is working and what isn't.Web Analytics tells you where you stand with your website. It helps you measure the success of your website, identify holes, optimise pages, devise new strategies, develop new goals and even identify new business opportunities!
Full details of my work will be available soon. Meanwhile, please contact me if you have any queries.
