UX Expert Review

What it is

We establish your business goals, your targeted users and the actions you want them to do on your website. I then scrutinise your website's interface and user journeys and identify user experience pain points and areas of improvement. It is a visual inspection method that does not involve user participation or feedback and is therefore quicker and less costly.

If you provide access to your website's analytics, I can consolidate my analysis, reduce chances of false positives and provide you with even better recommendations.

What you get

You receive a list of design recommendations which will either be usability issues that you can implement straightaway or psychology-based UX recommendations that you can test before going live. I assign a severity rating to each recommendation so you can address the most important ones first.

I can also implement the recommendations and provide you with necessary graphics or HTML/CSS code.

How it helps

If your website was conceived without any contribution from a UX team, it's unlikely that it allows perfect user journeys or a flawless overall user experience. That only happens with User research and fine-tuning. Unknown to you, your website probably has UX issues that are deterring visitors from engaging further or turning into customers. It may also have hidden opportunities that you may not be aware of. Such issues and opportunities will be quickly spotted by an experienced Usability Expert during an inspection.

An Expert UX Review allows you to fix leaks in your conversion funnel before conducting user research. Although it is less effective than usability tests, which involve participation of real users, an Expert UX Review will give you quick wins and get you closer to your website's true potential. You can expect between 10% to 150% lifts in conversion rates after doing an Expert UX Review.


I use a combination of 5 methods and frameworks to systematically inspect your website and provide recommendations.

  1. Cognitive Walkthrough
  2. Heuristic Evaluation
  3. Mechanics of Trust (A. Sasse)
  4. Conversion Sequence Heuristic (MECLABS)
  5. Four Buyer Personas (B. Eisenberg)

Cognitive Walkthroughs and Heuristic Evaluations help detect usability issues while the other 3 methods help with persuasion and overall UX enhancements. You can read more about the methods I use below.