Adding the colour in the product title helps colour blind users

Disclaimer: This report is for demonstration purposes only. I have not been hired by Matalan to produce this report and this report is purely to demonstrate my analysis, reporting and collaborating platform.
Website: 
Matalan
Page/Screen: 
Womens: Shop All (Category Page)
Recommendation ID: 
R4771
Device: 
Desktop
Recommendation: 

Include the colour of the product in the title (In the beggining, mid-phrase or end). E.g. Red V Neck Jumper or V Neck Jumper, Red or V Neck Red Jumper.

Reasons: 

Users with colour blindness (about 4% of the population) will have difficulty differentiating some colours and identifying a product of the desired colour. Using the colour in the title, e.g. tan, olive green, or navy, instantly helps the user visualise the product (whether color blind or with normal vision). The image below demonstrates how a user with one form of colour blindness will see the page.

For e.g. in a scenario where a colour blind person wants to buy a pair of tan leather shoes as a gift, they might like designs of some shoes but unable to figure out the real colour of the shoes. Including the colour in the title solves that problem (at least at search/browsing/filtering level). E.g. "Taylor & Wright Real Black Leather Formal Shoe", "Taylor & Wright Real Tan Leather Formal Shoe."

Issue Severity: 
Moderate
Recommendation Strength/Type: 
Standard Recommendation
A/B Test: 
Recommended
Metrics/KPIs: 
Clickthrough
Status: 
Not Implemented
Before: 
How a user with one form of colour blindness will see the page.

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