Change to 'FILTER BY' and use the red colour consistently.

Disclaimer: This report is for demonstration purposes only. I have not been hired by Matalan to produce this report and this report is purely to demonstrate my analysis, reporting and collaborating platform.
Website: 
Matalan
Page/Screen: 
Womens: Shop All (Category Page)
Recommendation ID: 
R4764
Device: 
Desktop
Recommendation: 

Reduce the text - without losing any meaning to 'Filter By'.

Also, there are at least 6 variations of the colour red in links, headers, buttons, etc (#cd0001, #e70202, #e31818, #d4021d, #eb0000, #d3031b). Use the red colour consistently or use clearly contrasting saturation/lightness levels of the same colour instead of slightly different and conflicting 'hues'.

Reasons: 

Reduces clutter and adds extra white space in that area. 'Filter' or 'Refine' are words and functions which are instantly recognisable and can stand on their own.

Issue Severity: 
Not an issue
Recommendation Strength/Type: 
Suggestion
A/B Test: 
Not Necessary
Status: 
Not Implemented

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