'Colour' filter cannot be reset

Disclaimer: This report is for demonstration purposes only. I have not been hired by Matalan to produce this report and this report is purely to demonstrate my analysis, reporting and collaborating platform.
Website: 
Matalan
Page/Screen: 
Womens: Shop All (Category Page)
Recommendation ID: 
R4776
Device: 
Desktop
Recommendation: 

Use checkboxes instead of radio buttons (Allow the user to check and uncheck colours). Display the name of the colour next to the colour swatch.

Alternative Solutions: 

If checkboxes cannot be used instead of radio buttons, ensure there is a clear or close button to reset the filter.

Reasons: 

Once a colour swatch is clicked, the website does not allow the user to undo this action or filter by a different colour. This is likely to lead to task failure, i.e. users don't find the products they are after and even abandon their product search.

Lack of a readable colour name makes it very difficult for colour blind users (about 4% of the population) to identify the desired colour.

Issue Severity: 
Severe
Recommendation Strength/Type: 
Strong Recommendation
A/B Test: 
Not Necessary
Status: 
Not Implemented

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