The colour swatch is very different from the colour shown in the picture in some cases - this creates confusion

Disclaimer: This report is for demonstration purposes only. I have not been hired by Matalan to produce this report and this report is purely to demonstrate my analysis, reporting and collaborating platform.
Website: 
Matalan
Page/Screen: 
Womens: Shop All (Category Page)
Recommendation ID: 
R4774
Device: 
Desktop
Recommendation: 

Ensure the colours used in swatches accurately represent the actual product colour.

Reasons: 

When the colour in the product image is visibly different from the colour swatch, the user is given the unnecessary responsibility of determining the actual colour by reading product descriptions and examining images more closely.

Issue Severity: 
Moderate
Recommendation Strength/Type: 
Standard Recommendation
A/B Test: 
Not Necessary
Metrics/KPIs: 
Clickthrough
Pageviews
Status: 
Not Implemented

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