The colour swatch is very different from the colour shown in the picture in some cases - this creates confusion
Disclaimer: This report is for demonstration purposes only. I have not been hired by Matalan to produce this report and this report is purely to demonstrate my analysis, reporting and collaborating platform.
Womens: Shop All (Category Page)
Ensure the colours used in swatches accurately represent the actual product colour.
When the colour in the product image is visibly different from the colour swatch, the user is given the unnecessary responsibility of determining the actual colour by reading product descriptions and examining images more closely.