Delivery message header can visually be confused with cookie consent notification

Disclaimer: This report is for demonstration purposes only. I have not been hired by Matalan to produce this report and this report is purely to demonstrate my analysis, reporting and collaborating platform.
Website: 
Matalan
Page/Screen: 
Womens: Shop All (Category Page)
Recommendation ID: 
R4745
Device: 
Desktop
Recommendation: 

Selectively make parts of each phrase bold:
FREE 3 DAY CLICK & COLLECT*
FREE HOME DELIVERY ON ORDERS OVER £50
NEXT DAY DELIVERY £4.95

Reasons: 

This may be instantly misinterpreted as a Cookie Consent header that EU users have now come to expect to see at this location, and of this size and style. Making the text partly bold may create just enough contrast to subtly draw some attention to it without disturbing the existing visual balance.

Issue Severity: 
Minor
Recommendation Strength/Type: 
Suggestion
A/B Test: 
Recommended
Metrics/KPIs: 
Clickthrough
Status: 
Not Implemented

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