Excessive number of colour swatches makes it difficult to choose

Disclaimer: This report is for demonstration purposes only. I have not been hired by Matalan to produce this report and this report is purely to demonstrate my analysis, reporting and collaborating platform.
Website: 
Matalan
Page/Screen: 
Womens: Shop All (Category Page)
Recommendation ID: 
R4760
Device: 
Desktop
Recommendation: 

Categorise into broader colour groups. E.g. Rinsewash, Darkwash, Navy & Denim are unrecognisable and hardly distinguishable as colour swatches. Instead they can all be placed into a major 'parent' colour group Blue - only wherever it is suitable.

Reasons: 

Too many colours - difficult to distinguish.

Issue Severity: 
Moderate
Recommendation Strength/Type: 
Strong Recommendation
A/B Test: 
Recommended
Status: 
Not Implemented

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