Excessive number of colour swatches makes it difficult to choose
Disclaimer: This report is for demonstration purposes only. I have not been hired by Matalan to produce this report and this report is purely to demonstrate my analysis, reporting and collaborating platform.
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Categorise into broader colour groups. E.g. Rinsewash, Darkwash, Navy & Denim are unrecognisable and hardly distinguishable as colour swatches. Instead they can all be placed into a major 'parent' colour group Blue - only wherever it is suitable.
Too many colours - difficult to distinguish.