Featured sub-categories look like Breadcrumbs trail

Disclaimer: This report is for demonstration purposes only. I have not been hired by Matalan to produce this report and this report is purely to demonstrate my analysis, reporting and collaborating platform.
Website: 
Matalan
Page/Screen: 
Womens: Shop All (Category Page)
Recommendation ID: 
R4758
Device: 
Desktop
Recommendation: 

Remove the greater than sign ('>') next to sub-category labels.

Add borders to enclose each sub-category and turn it into a clickable box/button.

Reasons: 

The greater than sign ('>') is usually perceived as a hierarchy when used as a separator. The featured sub-categories may be perceived as Breadcrumbs trails and decrease curiosity and likelihood of users exploring those links.

Issue Severity: 
Moderate
Recommendation Strength/Type: 
Standard Recommendation
A/B Test: 
Not Necessary
Metrics/KPIs: 
Clickthrough
Pageviews
Status: 
Not Implemented

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