'Home' instead of 'Matalan' in Breadcrumbs

Disclaimer: This report is for demonstration purposes only. I have not been hired by Matalan to produce this report and this report is purely to demonstrate my analysis, reporting and collaborating platform.
Website: 
Matalan
Page/Screen: 
Womens: Shop All (Category Page)
Recommendation ID: 
R4757
Device: 
Desktop
Recommendation: 

Use Home instead of Matalan as the homepage link in the breadcrumbs.

Reasons: 

Home (or a home icon) is the universally understood label for the homepage. This breadcrumbs trails suggests there is a specific page called 'Matalan' in the hierarchy.

Issue Severity: 
Minor
Recommendation Strength/Type: 
Suggestion
A/B Test: 
Recommended
Metrics/KPIs: 
Clickthrough
Status: 
Not Implemented

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