Newsletter signup form: There is not enough contrast between the placeholder text and the background

Disclaimer: This report is for demonstration purposes only. I have not been hired by Matalan to produce this report and this report is purely to demonstrate my analysis, reporting and collaborating platform.
Website: 
Matalan
Page/Screen: 
Womens: Shop All (Category Page)
Recommendation ID: 
R4775
Device: 
Desktop
Recommendation: 

Darken the placeholder text colour of the newsletter signup form in the website footer to make it more legible. Use the following tool to determine a suitable level of contrast: http://webaim.org/resources/contrastchecker

Alternative Solutions: 

Increase the size of the input field and the submit button.

Reasons: 

There is not enough contrast between the placeholder text and the background - which makes it difficult to read and not very noticeable.

Signing up for the newsletter is likely to be a primary goal for email marketing and new customer acquisition - and the form could be displayed more prominently and have a stronger call to action (e.g. Sign up instead of > button) to encourage signups.

Issue Severity: 
Moderate
Recommendation Strength/Type: 
Standard Recommendation
A/B Test: 
Not Necessary
Status: 
Not Implemented

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