Search box doesn't stand out

Disclaimer: This report is for demonstration purposes only. I have not been hired by Matalan to produce this report and this report is purely to demonstrate my analysis, reporting and collaborating platform.
Website: 
Matalan
Page/Screen: 
Womens: Shop All (Category Page)
Recommendation ID: 
R4746
Device: 
Desktop
Recommendation: 

Change the colour of the search button (e.g. darker #343a3f or whatever brand guidelines allow) so that it contrasts with the delivery message header above it which is of the same background colour.

Alternative Solutions: 

Lighten the background colour of the delivery header (e.g. #E4E6E7|#343a3f)

Reasons: 

'Search' may be the most effective bridge to a product page from any single other page (specially Google Shopping driven traffic landing on product pages, which are buried deep inside the website). The search box therefore needs to clearly stand out and be among the most inviting elements on the page.

Issue Severity: 
Minor
Recommendation Strength/Type: 
Suggestion
A/B Test: 
Recommended
Metrics/KPIs: 
%Visits with Search
Status: 
Not Implemented

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