View button is redundant and adds clutter

Disclaimer: This report is for demonstration purposes only. I have not been hired by Matalan to produce this report and this report is purely to demonstrate my analysis, reporting and collaborating platform.
Website: 
Matalan
Page/Screen: 
Womens: Shop All (Category Page)
Recommendation ID: 
R4772
Device: 
Desktop
Recommendation: 

Remove the View button.

Reasons: 

The 'view' button's function is already fulfilled by the image and title (which users expect to lead to the product page), overcrowds the page and does not help enhance the user experience.

Issue Severity: 
Minor
Recommendation Strength/Type: 
Standard Recommendation
A/B Test: 
Recommended
Metrics/KPIs: 
Clickthrough
Status: 
Not Implemented

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