VIEW YOUR BAG link in header

Disclaimer: This report is for demonstration purposes only. I have not been hired by Matalan to produce this report and this report is purely to demonstrate my analysis, reporting and collaborating platform.
Website: 
Matalan
Page/Screen: 
Womens: Shop All (Category Page)
Recommendation ID: 
R4755
Device: 
Desktop
Recommendation: 

Change VIEW YOUR BAG to Your Bag. Remove the underline. Convert to lowercase (also applies to adjacent Checkout link). Precede label with a shopping bag icon.

Reasons: 

A shopping bag icon is instantly recognisable and will guide the user to the header mini cart as effectively as any other optimised website. This allows the 'View your bag' label to be simplified and clutter reduced in the Minicart/Search region.

Issue Severity: 
Minor
Recommendation Strength/Type: 
Suggestion
A/B Test: 
Recommended
Metrics/KPIs: 
Clickthrough
Status: 
Not Implemented

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