WOMENS and MENS labels are unnecessarily ambiguous

Disclaimer: This report is for demonstration purposes only. I have not been hired by Matalan to produce this report and this report is purely to demonstrate my analysis, reporting and collaborating platform.
Website: 
Matalan
Page/Screen: 
Womens: Shop All (Category Page)
Recommendation ID: 
R4763
Device: 
Desktop
Recommendation: 

Use WOMEN and MEN instead of WOMENS and MENS.

Reasons: 

WOMENS and MENS are ambuiguous in all caps and could require reinterpretation by some: Women's, Womens' or Womens?

Issue Severity: 
Not an issue
Recommendation Strength/Type: 
Suggestion
A/B Test: 
Not Necessary
Status: 
Not Implemented

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